小企業(yè)管理與企業(yè)家精神精要

前言

自2001年12月加入世界貿(mào)易組織以來，中國進(jìn)一步加強(qiáng)了與世界各國的政治、經(jīng)濟(jì)、文化各方面的交流與合作，這一切都注定中國將在未來世界經(jīng)濟(jì)發(fā)展中書寫重要的一筆。然而，中國經(jīng)濟(jì)的發(fā)展正面臨著前所未有的人才考驗(yàn)，在許多領(lǐng)域都面臨著人才匱乏的問題，特別是了解國際貿(mào)易規(guī)則、能夠適應(yīng)國際競爭需要的國際管理人才，更是中國在未來國際競爭中取勝的決定性因素。因此，制定和實(shí)施人才戰(zhàn)略，培養(yǎng)大批優(yōu)秀人才，是我們在新一輪國際競爭中贏得主動(dòng)的關(guān)鍵。工商管理碩士（MBA）1910年首創(chuàng)于美國哈佛大學(xué)，隨后MBA教育歷經(jīng)百年風(fēng)雨不斷完善，取得了令世人矚目的成績。如今，美國MBA教育已經(jīng)為世界企業(yè)界所熟知，得到社會(huì)的廣泛承認(rèn)和高度評價(jià)。MBA教育在我國雖起步較晚，但在過去十余年里，我國的MBA教育事業(yè)發(fā)展非常迅速，也取得了相當(dāng)顯著的成績。目前，國內(nèi)的MBA教育市場呈現(xiàn)一片繁榮景象，但繁榮的背后卻隱藏著種種亟待解決的問題。其中一個(gè)就是教材的問題。目前，國內(nèi)市場上國外引進(jìn)版教材在一定程度上還存在新舊好壞參差不齊的現(xiàn)象，這就需要讀者在使用引進(jìn)版教材時(shí)進(jìn)行仔細(xì)的甄別。北京大學(xué)出版社推出的《MBA精選教材·英文影印版》彌補(bǔ)了國內(nèi)MBA教材市場的缺憾，給國內(nèi)MBA教材市場注入了一股新鮮的血液。全套叢書基本覆蓋了北京大學(xué)MBA的主修課程。包括：管理學(xué)、營銷學(xué)、戰(zhàn)略管理、管理信息系統(tǒng)、運(yùn)作管理、人力資源管理、商務(wù)溝通、國際金融、金融管理、決策分析、貨幣銀行學(xué)、會(huì)計(jì)學(xué)等。另外，在十幾門主課的基礎(chǔ)上又增加了幾門高級選修課程。包括：國際會(huì)計(jì)學(xué)、組織行為學(xué)、投資學(xué)、商務(wù)學(xué)、財(cái)務(wù)報(bào)表解析、管理會(huì)計(jì)、管理溝通、商業(yè)倫理學(xué)、企業(yè)家精神等。

內(nèi)容概要

◎以表格等方式清晰地概括、總結(jié)了小企業(yè)管理中常用的方法和經(jīng)常出現(xiàn)的問題，簡潔而實(shí)用?！　　虮景胬^續(xù)強(qiáng)調(diào)創(chuàng)建商業(yè)計(jì)劃對成功創(chuàng)業(yè)的重要性。其中，第二部分和第三部分關(guān)注于“創(chuàng)建商業(yè)計(jì)劃”，第四部分介紹了如何“實(shí)施商業(yè)計(jì)劃”。　　◎正文中的“你作為咨詢顧問”專欄、本版新增的“如何親手實(shí)踐”專欄使學(xué)生能夠迅速將所學(xué)知識付諸實(shí)踐。附錄中還提供了商業(yè)計(jì)劃的樣本?！　　虮緯W(wǎng)站（http：//www.prenhall.com/zimmerer/）為讀者提供了豐富的相關(guān)教學(xué)輔助材料?！　充N性：本書自問世以來，深受讀者歡迎，被多所學(xué)校選做相關(guān)課程的教材，銷售量一直居同類書籍前列?！　∵m用性：本書適合用做MBA的“小企業(yè)管理”、  “企業(yè)家精神”、  “創(chuàng)業(yè)管理”及其他相關(guān)課程的教材。也適合一切希望自己創(chuàng)業(yè)或了解小企業(yè)管理的人士。

作者簡介

Thomas W.Zimmerer　美國St.Leo大學(xué)商學(xué)院院長
　　Norman M.Scarborough　美國Presbyterian學(xué)院經(jīng)濟(jì)與商務(wù)管理系信息科學(xué)William Henry Scott IIl副教授。

書籍目錄

SECTION I  The Challenge of Entrepreneurship　Chapter I  The Foundations of Entrepreneurship　Chapter 2  Inside the Entrepreneurial Mind: From Ideas to Reality SECTION II  Building the Business Plan: Beginning Considerations　Chapter 3  Designing a Competitive Business Model and Building a Solid Strategic Plan　Chapter 4  Conducting a Feasibility Analysis and Crafting a Winning Business Plan　Chapter 5  Forms of Business Ownership　Chapter 6  Franchising and the Entrepreneur　Chapter 7  Buying an Existing BusinessSECTION III Building the Business Plan: Marketing and Financial Considerations　Chapter 8  Building a Powerful Marketing Plan　Chapter 9  E-Commerce and the Entrepreneur　Chapter 10  Pricing Strategies　Chapter 11  Creating a Successful Financial Plan　Chapter 12  Managing Cash FlowSECTION IV Putting the Business Plan to Work: Sources of Funds　Chapter 13  Sources of Financing: Debt and Equity　Chapter 14  Choosing the Right Location and Layout　Chapter 15  Global Aspects of En~repreneurship　Chapter 16  Building a New Venture Team and Planning for the Next Generation

章節(jié)摘錄

插圖：Technological advances. With the help of modem business machines such as personal computers, laptop computers, fax machines, copiers, color printers, answering machines, and voice mail, even one person working at home can look like a big business. At one time, the high cost of such technological wizardry made it impossible for small businesses to compete with larger companies that could afford the hardware. Today, however, powerful computers and communication equipment are priced within the budgets of even the smallest businesses. Although entrepreneurs may not be able to manufacture heavy equipment in their spare bedrooms, they can run a service or information-based company from their homes very effectively and look like any Fortune 500 company to customers and clients.Independent lifestyle. Entrepreneurship fits the way Americans want to live——-independent and self-sustaining. People want the freedom to choose where they live, the hours they work, and what they do. Although financial security remains an important goal for most entrepreneurs, many place top priority on lifestyle issues such as more time with family and friends, more leisure time, and more control over work-related stress. e-Commerce and the World Wide Web. The proliferation of the World Wide Web, the vast network that links computers around the globe via the Internet and opens up oceans of information to its users, has spawned thousands of entrepreneurial ventures since its beginning in 1993. Online commerce is growing rapidly （see Figure 1.4）, creating many opportunities for Web-savvy entrepreneurs. Travel services, computer hardware and software, books, music, videos, and consumer electronics are among the best-selling items on the Web, but entrepreneurs are learning that they can use this powerful tool to sell just about anything！ Approximately 57 percent of small businesses use the Internet for business-related purposes, and 70 percent have Web sites. Those that do have Web sites reap benefits quickly. The most commonly cited benefit of launching a Web site is additional customers; in fact, after launching a site, 41 percent of small companies reported an increase in sales. Fifty-five percent- of small companies with Web sites report that their sites are either breaking even or are earning a profit.43 These "netpreneurs" are using their Web sites to connect with their existing customers and, ultimately, to attract new ones. "Small businesses that use the Web to market their products and services outperform those that don't" says an executive at Verizon, which sponsors an annual small business Internet survey. "The promise of the Internet is starting to pay off.''

編輯推薦

《小企業(yè)管理與企業(yè)家精神精要(第5版)》為北京大學(xué)出版社出版。

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